Leading agricultural cooperative, ALCIVIA, recently appointed Leslie Osman as its new Chief Marketing & Communications Officer (CMCO).
In her new role, Osman will lead a high-performing team responsible for creating innovative marketing initiatives that drive brand awareness, customer acquisition and retention, and revenue growth. By leveraging market research and data analytics, she will identify key opportunities for increased efficiency and growth across the cooperative’s business units.
As a vital member of the senior leadership team, Osman will foster strong cross-functional relationships to encourage a collaborative culture. She will provide vision and oversight to create a scalable and increasingly professionalized marketing and communications department. Additionally, she will collaborate with business units and the sales team to create cohesive working relationships that achieve business objectives.
“Communicative and forward-thinking, Leslie is known for her strategic vision and her ability to articulate clear, actionable plans for market expansion,” said Managing Partner John Wright. “She has a demonstrated history of building high-performing teams and driving measurable results. Paired with her collaborative leadership style, she aligns perfectly with the cooperative’s culture and goals.”
Osman’s extensive professional background includes previous roles such as Vice President of Marketing and Vice President of Marketing and Customer Experience. Her expertise encompasses strategic marketing, market expansion, brand strategy, data analysis, and organizational leadership.
“Leslie’s track record of driving market expansion and her expertise in leveraging data analytics for strategic decision-making align perfectly with ALCIVIA’s future direction,” said Managing Director Patrick Fitzgerald. “She brings an innovative approach and a wealth of experience with her to her new role.”
Serving customers in Wisconsin, Minnesota, Illinois, and Iowa, ALCIVIA is a leading, member-owned agricultural and energy cooperative located in Wisconsin. The coop has a full portfolio of options to serve its customers and owners, providing expertise, services, and products in agronomy, animal nutrition, energy and grain.